We builtPlustownbecause we needed it.
A home for plus-size people in the Middle East — built by us, for us, with the door wide open.
We tried every platform built elsewhere. None of them spoke Egyptian, knew what العزومة was, or treated our bodies as the default. So we built the room we kept looking for — and left the door wide open.
To make plus-size life in the region safer, louder, and more joyful — online and off.
What we stand for
Five principles. We hold ourselves to them in public — in English, Arabic, and Egyptian.
Celebrate, don't accommodate.
Plus-size is the default here, not an edge case.
Soft structure, bold voice.
Warm geometry. Saturated palette. Big feelings.
Safe by design.
Safety is a product decision, not a policy page.
Tri-lingual, always.
English, MSA Arabic, and Egyptian dialect — authored, not translated.
Accessible because inclusion is the whole point.
WCAG AA at minimum, forever.
What you won't find here
Five exclusions — enforced by absence inside the product. We didn't even build the fields.
- Weight-loss content or wellness-as-shrinking.
- Before-and-after framing, visual or verbal.
- Stock imagery that crops our bodies out.
- Medicalised or apologetic language about being plus-size.
- BMI, calorie tracking, or weight fields — anywhere.
The humans behind it
Plus-size, by us, for us. A small team — with room for more.
Farida OsmanCommunity lead, Cairo
I spent 29 years making myself smaller. Plustown is where I finally expanded.
Based in CairoOmar El-SayedModerator & DJ
Big and tall, and finally dressed like I know it.
Based in DubaiYara Al-MasriWriter
The first place I wrote about my body without lowering my voice.
Based in Amman
You read this far — come on in.
The room is already yours. We're just the ones opening the door. Drop your email and we'll save your seat.